Open rates mastery

Insights-driven. Success unleashed. Email campaigns that convert!

The email was perfect. He scanned it once through and hit send. Whoosh! Wait. He paused and rummaged through his sent email inbox. Cue: cold sweat. NO! It was too late. Undo! Undo! The voices in his head screamed. One…Two… His boss had received it. He opened his phone and sighed. Poor Joe. Counting down his days to his final doom.

We all go a little crazy over emails sometimes but like Joe, the subject line is your golden ticket to getting your emails opened. Together, let’s uncover the secret to crafting irresistible subject lines that is sure to entice your recipients to click, explore and engage with your email content.

In a survey among marketers, 47% of the responses indicated that they test different email subject lines to optimize the performance of their marketing campaigns. So, what makes a good email subject line?

  1. Keep it short and sweet.
    46% of email opens take place on mobile which is why we recommend using subject lines fewer than 50 characters to ensure your recipients are reading the entire message.
  2. An urgent tone
    Incorporate words or phrases that convey a sense of urgency or exclusivity. Examples include 'limited time offer,' 'ending soon,' or 'exclusive access.' Urgency can motivate recipients to take immediate action.
  3. Personalisation
    Use personalisation tokens to include the recipient's name or other relevant information in the subject line. Personalisation can create a sense of familiarity and make the email feel more tailored to the individual.
  4. Be intriguing or provocative
    Use curiosity or intrigue to pique the recipient's interest. Pose a thought-provoking question, provide a teaser about valuable information, or use a surprising statement that entices them to open the email.
  5. Highlight benefits or offers
    Clearly communicate the benefits or offers that await the recipient inside the email. For example, 'Unlock 20% off your next purchase' or 'Discover insider tips for boosting your productivity.'
  6. Use impactful words
    Incorporate strong and compelling words that evoke emotion or spark curiosity. Examples include 'unleash,' 'secret,' 'unveiled,' 'transform,' 'exclusive,' 'game-changing,' or 'ultimate.'
  7. Finally... test and analyse
    Experiment with different subject lines and perform A/B testing to see which ones resonate best with your audience. Analyze open rates and engagement metrics to determine what subject line styles and approaches work most effectively for your email campaigns.

Now that you are equipped with new and improved skills to enhance your subject lines, head to our MailMail Scheduler and start planning your email campaigns!

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Are you like Joe and wishes to improve your email marketing? Check out our article on test and automate for impact and achieve greater success in your marketing goals.